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How often have we heard motivational speakers say that an entrepreneur must have a positive mindset? Before I go any further, I want to discuss the idea of a mindset. We all have a brain. In that brain, we place our thoughts, feelings, ideas and our concepts. When you start…
Deficiency-Free State Survey proclaimed the giant letters. The nursing care facility was so proud of those words that they bought a half-page newspaper ad to share them. But did any of their current or prospective residents understand what that meant, or why it was a big deal? I’d be willing…
According to the DMA (Direct Marketing Association) website up to 79% of those who receive leaflets “either keep, pass on to a friend or glance over the contents of a leaflet distribution item.” When compared to the substantial 81% of people who report paying no attention to advertisements in magazines…
There are so many new buzz words these days it’s hard to keep up. One of the new words is ‘brand identity’. It’s more than just your typical buzzword though, you need to know what it means and what you as a business needs to do about it. So, what…
